(GUAP CO-FOUNDERS)

GUAP is a youth-led new media platform dedicated to discovering, showcasing and nurturing emerging and underrepresented creatives and communities. Jide Adetunji and Ibrahim Kamara are digital, creative entrepreneurs and co-founders of the GUAP brand, which has grown from the world’s first video magazine to becoming a multi platform youth media brand, covering all aspects of creativity and culture.

GUAP produces content (both in print & online), can boast an events arm, a podcast studio, a youth creative agency and is responsible for some of the most prolific moments in the culture calendar. Ibrahim and Jide are both individuals that exist at the intersection of how youth, culture, entertainment, digital and tech exists within the current climate.

Their status, influence and knowledge make them a go-to source and voice for youth culture and they act as brilliant inspirations / role models for young entrepreneurs. The duo can boast accolades including 2023 Forbes 30u30 Media Category, BBC 1Xtra Future Figures 2023 and The Independent 2023 Black British Trailblazers.